Thursday, June 20, 2013
Heath Holland On...Exploitation Nation Part III: What's in a Name?
Webster’s dictionary lists two definitions for the word “exploit.”
1) To make productive use of.
2) To make use of meanly or unfairly for one’s own advantage.
Exploitation is a pretty ugly word. It holds negative connotations. I associate the word with something being taken advantage of, or with someone getting away with something that they probably shouldn’t have. If your job exploits you, you go to human resources, or perhaps even a lawyer. If your friends exploit you, then they aren’t your friends for very long. How does the villain beat the hero? He exploits a weakness, like Kryptonite. The very word “exploitation” sounds underhanded and seedy.
But for some reason, the term for these movies we’re all watching this month, “exploitation,” has stuck around since the birth of film. And if you trace it back to its early roots, there was a LOT of exploiting going on, in the very worst sense of the word. The documentary that Patrick “Brick” Bromley recommended, American Grindhouse goes into great depth and detail in the investigation and explanation of the levels of exploitation that went on in those early days.
Exploitation was a dirty word for a dirty subject. The movies were (and still can be) an excuse to cram as much sex, nudity, violence, and shock into 90 minutes as the human brain can stand. There is a true, pure exploitative film scene out there that exists only to shock and wallow in the depths of depravity. Some people have made entire careers seeing just how much they could get away with. These “filmmakers” often have no driving motivation outside of seeing how far they can push people and how quickly they can make a dollar doing it.
So what, then, do these movies full of perversion, animalistic behavior, and images of actual violence and death, have to do with movies like Shaft, The Street Fighter, Vanishing Point or Death Rides A Horse?
I love THOSE exploitation movies because they have something to say. As I discussed in my first Exploitation Nation column, I’ve come to associate the umbrella that we call “exploitation” as a veritable cornucopia of entertainment and, for those of you playing the Heath Holland On…Drinking Game, PASSION (I talk about passion a lot). The side of exploitation that I love is the side where filmmakers have to make a film or they’ll just die. These guys love movies so much, but no one is making the movies they want to see, so they make it themselves. Yes, these movies often have elevated levels of violence, gore, and nudity (and let’s face it, are often all the better for it) but they don’t exist SOLELY to exploit those things. They wrap a story around those attractions.
Junesploitation has proven to me that I’d rather watch one of these exploitation movies than just about anything else. I suspected it before we even started. I’ve been getting further and further from mainstream movies in the last few years, and more and more I’ve come to love and appreciate the fervor and vision that many of these small movies embody.
Yes, these movies were exploitative when they originally came out in the '60s and '70s, but they were also wonderful and creative. You went to a spaghetti western to see violence that would never make it into a John Wayne movie and you went to see Bruce Lee movies because who else on the planet can match the coolness of Bruce Lee? These are great things.
True exploitation cinema is not. Many true exploitation movies that adhere to the strict definition of the word are films I’d be embarrassed to say that I watched. It implies dirtiness and shamelessness. The hardest of hardcore exploitation movies contain misogyny and the degradation of women, the abuse of animals, and in the case of something like Mondo Cane, some of the ugliest and saddest images ever committed to film. I don’t want my sweet Pam Grier lumped in with cannibalism.
So here’s what I’m proposing. We need a new name for the umbrella these awesome movies fall within. We need to be able to separate the truly ugly, TRULY exploitative films from all the great movies that exist outside the traditional Hollywood system and give us what we really want to see. The names by which we call these things are important. We’ve already had a politically correct movement in which “blaxploitation” became “urban cinema” and where kung fu flicks are now simply “martial arts” films. None of these terms accurately reflect the awesomeness of these movies. Let’s start a movement and create a new alternative to the word “exploitation.”
Let’s take these movies back from dark room at the back of the video store and scream at the top of our voices that we love...
"Cinesplosion?" See? Help.